Introduction to digital marketing

An overview of the main digital marketing tools, channels and best practice.

I can cover all these aspects or selected topics:

  • How digital marketing is different from traditional marketing
  • How ‘POST’ can help you
  • Email marketing and email newsletters
  • Search engine marketing including Google AdWords
  • Content marketing
  • Banner advertising
  • Blogging
  • Video, podcasting, webinars, slide sharing and images
  • SEO (search engine optimisation)
  • Content optimisation
  • Social media: Twitter, Facebook, Google+, Pinterest, LinkedIn etc
  • Widgets, APIs, mashups and RSS.

In-house and one-to-one

This course can be run in-house and one-to one.

It can be tailored to your needs.

What next?

Contact me for a jargon-free chat.