No company can afford to leave email out of the marketing mix.
This course will show you how to get the most out of it by producing email newsletters that your customers will really want to read and that will make a real difference to your organisation.
- How people use and read email newsletters
- Strategy: your goals and your audience needs.
- Design and layout:
images and fonts, mobile-friendly designs.
- Format: HTML or text? Or both.
formatting, length, style and voice, what content works well, finding ideas for content, links and calls to action, improving click-through rates, legal requirements.
- The ‘envelope’:
the ‘from’ line and ‘subject’ line.
- The subscription process:
subscribing and unsubscribing, improving subscription rates, spamming and legal issues.
- Managing distribution:
frequency and timing, editorial calendars and scheduling.
- Building reader engagement
- Measuring and improving performance:
which key performance indicators (KPIs) are important? A/B testing, design and spam testing, improving open rates.
Wherever possible your email newsletters and examples from your niche and related fields will be used for exercises and examples.
In-house or one-to-one
This is an in-company course or a one-to-one training session.
The course can be tailored to meet your needs, and can vary in duration and content depending on your requirements. It could be combined with elements of other writing or digital marketing courses.
Contact me for a jargon-free chat about this training course.