Writing for the web

This popular course has been running for 17 years at the Publishing Training Centre in London.

Subjects covered

  • The differences between writing for print and writing for the web
  • Site planning
  • Site structure
  • Page structure
  • Writing for interactivity: rollovers, pop-up windows, links
  • Language issues and writing style
  • Headings and opening paragraphs
  • Summaries and blurbs
  • Nimble and adaptive content
  • Web writing and search engine optimisation
  • Accessibility and usability
  • Style guides
  • Repurposing print for the web.

The emphasis of the course is on writing and developing content to meet the needs of your website readers. Your delegates will receive a pack which includes a jargon-busting glossary and full notes to accompany each session.

In-house, one-to-one, or through PTC, London

You can join a public course via the Publishing Training Centre (PTC) in London. The course is run three times a year.

I also offer this as an in-house course. Previous clients include The European Parliament, The Department for International Development, ABN AMRO bank, HSBC bank, English Partnerships, IDeA, the EPSRC, Reed Educational and Professional Publishing, Shelter, Channel 4 Television and The Open University.

Plus you can have it as a one-to-one course.

The course can be tailored to meet your needs, and can vary in duration and content depending on your requirements. It could be combined with elements of any of my other courses.

What next?

Contact me for a jargon-free chat about this training course.

Go to the PTC website to book your place on the next public Writing and editing for the web course.