Digital communication

This course is run at Kingston University and in Brussels.

Kingston University

‘Digital Communication: Creating a Digital Content Strategy’
A one- or two-day course.
More about the course and request a place

Brussels at the European Commission, DGs or EU agencies

‘Making the most of Digital Communication’
A two-day course for EU staff.

I can run the course via a ‘low-value contract’ for any DG, or EU agency.

Contact me to find out more, or for a chat.

Course content

  • What is digital communication?
  • Your objectives: what do you want to achieve?
  • Your users and their needs
  • Social media: right channel, right users, right time, right content
  • Creating web and social media content
  • The right content formats
  • Useful and usable interactivity
  • Accessibility
  • Website organisation and navigation
  • Search engine optimisation (SEO)
  • How can your content ‘travel’ further?
  • Digital content strategy: workflow, maintenance, scheduling and governance
  • Measurement and analytics.